This topic was originally featured on PrideStaff Strategic Insights, candid interviews with leading authors, speakers and workplace consultants, episodes are packed with tips and best practices to help busy professionals like you discover new and innovative ways to manage a modern workforce. From current HR trends to tips for smarter hiring and recruiting, Strategic Insights will help bring out the best in your employees. Listen to the episode featuring Daan Renssen, Owner/Strategic-Partner of PrideStaff Thousand Oaks below.
When there are regularly 10 million open jobs, recruiting morphs into sales. You’re in a race to fill seats on your bus—but so is everyone else. It’s stressful because you know top candidates only stay in the market about 10 days. How can you attract these candidates to your job over the competitors? The answer is infusing your recruiting process with sales savvy to attract candidates into your business. Here’s how to sell candidates on your open jobs.
Job Market Shift: The Candidate-Driven Market
In the past, the job candidate had to “sell” themselves to potential employers. But the job market shifted over the past few years, so employers need to show their worth even as they assess the value of the candidates they’re evaluating. Daan Renssen, Owner and Strategic Partner at PrideStaff Thousand Oaks says, “It’s a candidate’s market, so companies have to work harder to find good candidates.”
Operating in a candidate-driven job market, where the job applicant has more power during the interview process, changes how employers approach these interactions. To attract these candidates, employers must sell their company and culture. This effort is more straightforward than it may sound, though.
The Fine Line Between Sales and Recruiting
Recruiting and sales often intersect. Both roles involve persuasion and influencing others. In a candidate-driven market, the job of sourcing and interviewing incorporates the sales technique of conversion; you’re trying to “close” the job candidate by convincing them this is the position they need. Sales and recruiting incorporate communication and relationship building. Still, today, the recruiting role focuses on asking the candidate questions and answering their queries about why they’d want to work for that company or in that role.
Employers can adapt their hiring styles to a candidate-driven market by incorporating the following techniques:
- Building a solid employer brand showcasing the company’s values, culture, and overall reputation as an employer of choice.
- Crafting engaging job descriptions that emphasize the benefits and opportunities associated with the position. Highlight career growth, challenging projects, skill development, and a supportive work environment to make the job more appealing.
- Personalized communications that demonstrate their understanding of the candidate’s background, career goals, and aspirations.
- Showcasing company culture by sharing stories and examples that highlight the company’s values, employee experiences, and success stories.
- Offering competitive compensation and benefits such as salary, bonuses, healthcare benefits, retirement plans, flexible work arrangements, and professional development opportunities.
- Providing a positive candidate experience with clear and timely communication and feedback at each stage and addressing any candidate concerns or questions.
- Leveraging employee testimonials with authentic insights into the company and its working environment.
- Optimizing technology and digital platforms to reach a wider pool of candidates.
Contact PrideStaff to Help Attract Qualified Candidates
In today’s competitive job market, recruiters sell job candidates by effectively promoting the company’s employer brand and the benefits of the job. By employing these strategies, recruiters can successfully attract and sell top talent on the opportunities available within the company. It may be a new approach, but it’s one employed regularly by PrideStaff Thousand Oaks. Our recruiting team regularly attracts more qualified candidates on behalf of our clients because we understand the unique environment and benefits of working for our client companies. If you’d like to put us to work and “sell” more job candidates, we can help you meet your hiring goals. Contact us today to find out more.
