The standard ways of searching for a job now include using social media. We know that:
- 79% of job candidates use social media when searching for work.
- 62% of GenZ candidates have found jobs on social media.
- 92% of employers use social media to find talent.
- 84% of organizations say they are recruiting by using social media.
It seems like everyone is using social media to find a job or search for candidates. If you’re a candidate or an employer, are there some rules about how to use social media in the job search? There are some definite dos and don’ts to consider.
Job Seekers—Social Media Dos and Don’t’s
Do these things on social:
- Do showcase your skills. Share projects, posts, and other content to tell your story and showcase your skills.
- Do update your profiles. Make it easy for employers to find you.
- Do engage with corporate brands you’re interested in. Follow companies before applying to get to know them.
- Do also engage with companies and individuals in your industry. This could lead to new opportunities.
- Dose social media to network. Connect with people in your industry. Let them know you’re looking for your next career move. You never know where it might lead.
Avoid doing these things:
- Don’t post inappropriate content. Always err on the side of caution and if you’re worried a post might be offensive, it probably is—so don’t do it.
- Don’t badmouth your former employer. That will just make you seem like a sore loser and will leave a bad taste in the mouths of potential employers.
- Don’t share confidential client or other information. Not only will this not get you hired, it may also get you sued.
- Don’t overshare personnel information. Less is always more on a social media platform. Avoid discussion your family, health, or personal life.
Employers—Social Media Dos and Don’t’s
Do these things on social:
Job candidates aren’t the only ones to have rules for dealing with social media. Employers can use social media to find candidates in the following ways:
- Post job openings on their social media pages. Even better, have employees share the listings.
- Use hashtags relevant to the industry to extend the post’s reach.
- Search for job seekers on social media platforms.
- Engage with candidates by sharing content.
- Partner with influencers (including your own employees) to promote job openings, build your culture, and attract more candidates.
- Advertise on social media to target certain demographics for your job openings.
Avoid doing these things:
- Never discriminate against candidates. This can result in legal action and damage your reputation.
- Violate candidates’ privacy by requesting access to their personal social media accounts.
- Ignore diversity, inclusion, and equity when using social media to find job candidates.
- Make false or misleading statements about job requirements, compensation, or working conditions.
- Engage in inappropriate behavior by posting memes that are less-than professional or behaving in a way that doesn’t fit your brand.
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